The Intersection is based on the premise that innovative ideas often come from seeing the world through the eyes of an outsider, whether it be someone in another field, another industry or another culture. In the language of business and innovation, this is called “The Intersection.”

An online resource, a community and event series, The Intersection is for anyone looking for a new way. You’ll get access to research, expert Q&As, and actionable prescriptions for event marketers. Plus, you’ll be able to take part in the conversation via an online forum and in-person events.

In its first phase, The Intersection will focus on a topic with which many experience marketers are grappling: how to build, nurture and leverage customer communities.

We’ll explore new ways to…

• nurture and leverage customer communities 
• approach Web 2.0 strategy
• use social networking tools
• think about personalization
• measure the success of community programs

Christopher Spencer and his team of software engineers built the website "The Intersection" for Immersa Marketing and you can visit this amazing website today at http://www.theintersectionblog.com.